I'm Carol Sebben, a Brazilian creative based in the UK. Over 20 years working across Brazil, Germany, the UAE and the UK, leading work for Peloton, Liverpool FC, Nespresso, OPPO and other global brands. My career is rooted in design: hands-on visual craft grown into creative leadership. Working across cultures has shaped how I think: every market has its own codes, but emotion travels. I believe the strongest ideas are rooted in truth, not trends. My style combines strategic thinking with strong visual craft, leading teams with empathy and high standards to create work that is visually compelling, meaningful and commercially effective.