Oppo launches Reno2

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Oppo launches Reno2 ~

CAMPAIGN

Reno2 — launched from the Burj Khalifa

BRAND

Oppo

YEAR

2019

ROLE

Associate Creative Director

CHALLENGE

Launching a new device in the UAE requires more than visibility — it demands spectacle. In a country defined by architectural ambition and innovation, OPPO needed to establish the Reno2 as a bold technological leap, not just another smartphone upgrade. The challenge was to introduce the product in a way that matched Dubai’s scale, captured public imagination and positioned OPPO as a serious player in the region.

APPROACH

We asked a simple question: how do you “launch” a phone in a city that already touches the sky? By turning the tallest building on earth into a launchpad.

At peak evening footfall around the Burj Khalifa, we transformed all 163 floors into a space-themed countdown — treating the Reno2 like a rocket about to take off. The creative concept positioned the phone as going beyond the imaginable, with every feature integrated into a futuristic launch narrative.

The experience was handcrafted from script to screen, blending cinematic storytelling with technical precision to command attention in seconds. Thousands witnessed the activation live, caught by surprise as the tower lit up the night. The captured spectacle then became the engine for paid media to amplify the launch across channels.

The Creative

From early scripting to final projection mapping, the launch was designed as theatre. Every feature of the Reno2 was translated into a space-inspired metaphor, ensuring product storytelling felt immersive rather than technical. The scale of the Burj Khalifa demanded precision.

Impact

  • Captured thousands live at peak Burj Khalifa footfall

  • Generated high-volume organic content through surprise spectacle

  • Created a bank of cinematic assets repurposed into paid media across multiple formats

  • Established OPPO as an ambitious, innovation-led brand in the UAE market

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