Take your best shot

~

Take your best shot ~

CAMPAIGN

Your journey deserves to be captured

BRAND

Oppo

YEAR

2019

ROLE

Associate Creative Director

CHALLENGE

OPPO was betting big on the Reno2 — a device packed with upgraded features and camera capabilities — as it expanded further across the MENA region. The ambition was clear: connect with younger audiences and position the Reno2 as a companion for discovery. At the same time, Petra was chosen as a symbolic backdrop — a destination rooted in history, yet endlessly rediscovered. The challenge was to launch a feature-heavy product in a way that felt emotional rather than technical, inspiring a generation driven by exploration, self-expression and digital storytelling.

APPROACH

We introduced Take Your Best Shot — a call to step beyond comfort and capture the moments that shape you. Rather than lead with specifications, we brought the Reno2’s upgraded features to life through real exploration, set against the cinematic landscape of Petra. The device became a companion to discovery — not just documenting milestones, but empowering them. After weeks of hands-on testing, we ensured every capability shown on screen felt credible and lived, turning the launch into an invitation to move, explore and own your journey.

The campaign

A fully integrated regional launch including hero TVC, paid media and print executions — designed to scale across MENA markets.

Impact

  • Positioned OPPO Reno2 as a lifestyle-driven upgrade rather than a spec-led device

  • Strengthened brand relevance among younger audiences across MENA

  • Supported OPPO’s regional expansion with a cohesive, scalable creative platform

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